About Us

ONUR SAFAK The Journey of Bringing Mediterranean Flavors to New York City Born in 1983, Onur Safak has successfully built a distinguished restaurant group in New York City by combining his passion for gastronomy, entrepreneurial vision, and deep love for Mediterranean cuisine. Green Blend Eatery: The Pioneer of Healthy Living Onur Safak’s culinary journey began in 2019 with the launch of Green Blend Eatery. The concept quickly became a favorite destination for New Yorkers who embrace a healthy lifestyle. Offering cold-pressed juices, smoothies, and wholesome snacks made from the freshest fruits and vegetables, Green Blend Eatery established itself as one of the city’s leading wellness and healthy dining destinations. Blue Mezze: A True Mediterranean Experience With its elegant atmosphere, warm hospitality, and authentic Mediterranean flavors, Blue Mezze swiftly became a beloved gem among Upper East Side residents. Renowned for its fresh and creative mezes, curated wine selection, and refined main courses, Blue Mezze transcended the definition of a restaurant, becoming a place that delivers unforgettable culinary experiences. A New Era in NoMad: ZOI Mediterranean Cuisine Continuing his pursuit of excellence, Onur Safak introduced ZOI Mediterranean Cuisine in 2024, marking the next chapter of his success story. Located in the heart of NoMad, ZOI quickly gained recognition for its modern interpretation of Mediterranean cuisine, elegant design, and sophisticated ambiance. With its contemporary dishes crafted from the freshest ingredients, refined presentation, and exceptional service, ZOI Nomad has become a symbol of luxury dining and elevated guest experience in New York City’s vibrant culinary scene. Ten11: Where Flavor Meets Nightlife In 2024, Onur Safak expanded his vision beyond dining with the opening of Ten11 Lounge Bar. Blending style, creativity, and energy, Ten11 quickly emerged as one of New York’s most exclusive nightlife destinations, celebrated for its signature cocktails, contemporary design, and high-end service. Barrow & Barrel Wine Imported: Curating Mediterranean Elegance in Every Bottle Further elevating his commitment to Mediterranean culture, Onur founded Barrow & Barrel Wine Imported, a boutique import company dedicated to introducing premium Mediterranean wines and exclusive labels to the U.S. market. Through this venture, he continues to champion authentic flavors and craftsmanship — now not only through cuisine but also through thoughtfully curated wines that reflect heritage, terroir, and tradition. Mission To deliver unforgettable dining experiences by presenting diverse cultural flavors across America with the highest standards of quality and hospitality. Vision To become a pioneer in gastronomy and hospitality, offering a distinctive, luxurious, and guest-centered experience in every location. The Story Continues For Onur Safak, this remarkable journey is only the beginning. With new projects and forward-thinking concepts, he continues to shape New York City’s culinary landscape - sharing the elegance and soul of Mediterranean culture with the world.