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How Onur Safak Is Redefining Mediterranean Luxury in Manhattan With ZOI

In a city where restaurants open and close at dizzying speed, few concepts manage to rise above the noise. Yet Onur Safak, entrepreneur, operator, and the creative mind behind ZOI and Ten11, has built more than a restaurant. He has created a soulful Mediterranean ecosystem in New York, one rooted in cultural depth, disciplined leadership, and a long-term vision that continues to evolve. From its celebrated NoMad flagship to its newly opened Upper East Side location, ZOI reflects a hospitality philosophy that feels both deeply personal and refined.



 
 
 

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