There are restaurateurs who open spaces, and then there are those who create worlds. Onur Safak falls into the latter category. With ZOI NoMad, the sultry Ten 11 Lounge tucked beneath it, and the refined expansion of ZOI on the Upper East Side, Safak has built something more than restaurants; he’s built an experience that feels intentional from the first cocktail to the final song. ZOI NoMad glows. The marble bar radiates warmth, the shelves of wine feel curated rather than crowded, and the...

Ryan Cabrera  and wife Alexa Bliss   had a Big Apple night out on the town at Ten Eleven Lounge, one of New York City’s hottest nightlife destinations, alongside owner Onur Safak  and IE Group President Jeff Krauss  on February 23, 2026.

For NYC Restaurant Week, ZOI Mediterranean offers an inviting introduction to its modern Mediterranean dining experience, one defined by warmth, generosity, and everyday elegance. Founded by Onur Safak, both locations in NoMad and the Upper East Side are serving ZOI’s curated prix-fixe menus, which highlight the restaurant’s signature flavors while remaining accessible, well-balanced, and thoughtfully composed.